In 1995, the authors of a book called The Discipline of Market Leaders colluded to manipulate their book onto the best seller charts. The authors allegedly purchased over 10,000 copies of their own book in small and strategically placed orders at bookstores whose sales are reported to Bookscan. Because of the ancillary benefits of making the New York TimesBestseller list (speaking engagements, more book deals, and consulting) the authors felt that buying their own work was an investment that would pay for itself. The book climbed to #8 on the list where it sat for 15 weeks, also peaking at #1 on the Business Week best seller list. Since such lists hold the power of cumulative advantage chart success often begets more chart success. Although such efforts are not illegal, they are considered highly unethical by publishers.
made in suika(134)
top 5 monday!(31)